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Friday, March 14, 2014
Magic: the Gathering on ESPN again?
"The last time M:tG was on ESPN, it went poorly, due to a couple facts:
- The technology wasn't there, so the cards were barely visible. Watch this clip:http://www.youtube.com/watch?v=DECaN66tm0k[1] . It's Finkel v. Maher, one of the most exciting games ever played. It was barely watchable for me because I didn't know any of the cards because I didn't play during that time, and couldn't make them out in the video. I even knew the rules-imagine someone who doesn't.
- This was on ESPN2, on TV, which I don't think is the best medium for a niche game like M:tG. Magic players have always been on the forefront of utilizing the internet as a means to better access this game that we all love, and streaming basically goes hand in hand with that. Also, if you're watching a game on a stream, all you need is to hear the name of the card and you can gatherer it, and you have something to do in during the downtime in between rounds/shuffling.
M:tG is more popular now than ever before. The barrier to entry to M:tG is probably equal to that of poker, which is on ESPN all the time. ESPN recently launched their new streaming service, Watch ESPN. I think this has a ton of potential.
I think it'd be really interesting to see M:tG on ESPN again, and a great time to evaluate whether or not this relationship can work is during this upcoming week's world championship. This potentially could work for both parties (Wizards gets advertising, ESPN gets a ton of young viewers on Watch ESPN). Also, I think ESPN can really push the technology such that pro M:tG becomes even more popular and watchable (like being able to hover your mouse over the card and have the oracle text pop up in real time).
Full Disclosure: I'm a Production Assistant for ESPN, and I'm basically guaging interest to see if this is worth pitching to my superiors.
Thanks for your time and responses.
EDIT 1: Woah did not expect this kind of response. I'll do my best to find out what kind of #'s Watch ESPN gets, and what kind of numbers Twitch gets. If I do pitch this, I'll be sure to do so by letting my bosses know: MtG'ers aren't going to pay for online streaming because WOTC already produces a very good stream for free. If they were goingto produce a stream, it'd have to be better than the one WOTC or SCG already produces. I'll also let tehm know that M:tGer's are willing to watch ads if they are being provided with a free stream, and that there's a group among those who willing to pay so that they don't have to watch ads. I don't think this pitch is going to be for a little while (I just started about two weeks ago) but I'm excited to have so many different voices and ideas available here. Thanks guys."
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